Kevin J Burgess

Let's go, Blue Jays. Getting a chance to work on the Toronto Blue Jay's creative campaign was a dream. I was tasked with helping build the branding system, guidelines, and conventions. The Toronto Blue Jays branding is multifaceted with many different touchpoints, so developing an understandable and adaptable system was crucial to maintaining the conventions. 2022 is the season the Jays break through to that Next Level.

Design Creative Director: Bart Sciana

Art Direction & Brand Guidelines: Kevin Burgess

Project done while freelancing at Rogers Communications

Sportsnet was looking to generate some excitement at the street level in communities less exposed to NHL advertising. They wanted a campaign of wild posting posters where their branding took a backseat, and the fandom community was highlighted. Through the use of illustration mixed with photography, we developed a campaign that promotes the fun and community culture of the game. The creative was deployed in each team's market. Each team's posters were printed using a special neon accent ink, which made the colours exceptionally vibrant on the streets.

Design Creative Director: Bart Sciana

Art Direction: Kevin Burgess

Lead Design: Marcus Farias

Project done while freelancing at Rogers Communications.

To tease the arrival of Adult Swim in Canada, we needed something captivating. In homage to the first-ever billboard launched by Adult Swim U.S., which featured a glowing red-eyed demon baby, we chose an icon that ominously evoked the identity of Toronto. The Adult Swim raccoon was born.

Creative Direction: Brent Peterson

Design Creative Direction: Vince Robles

Concept: Kevin Burgess

Art Direction: Kevin Burgess & Amanda Grant

A visual branding identity system for Canada’s first advanced advertising platform that transforms how advertisers and consumers connect. Cynch is a powerful, precise, and easy to use self-serve advertising buying tool. Utilizing live inventory across 23 premium specialty networks, it offers expanded ad targeting choices that are faster and with a more accurate posting.

Design Creative Direction: Vince Robles

Art Director: Kevin Burgess

Lead Design: Ivo Matić

An ultimately unused pitch for the refresh of The Edge 102.1 radio station. The ask was to modernize the brand, pulling it out of the 90’s grunge era, and expand its appeal to a more gender-neutral audience. The graphic elements work as a framing device that houses a diverse range of talent. The eclectic photography is unified through the use of greyscale treatment. The logo is a deconstruction of the letterform “E”.

Creative Direction: Vince Robles

Art Director & Design: Kevin Burgess

Fangtastic is YTV’s annual Halloween spooktacular event for kids. At night, when the lights go down, our spooky but lovable monsters sneak around the house looking for tricks to play and treats to steal. Their small size offers them many hiding places, making an old house the perfect playground. Our on-air package provides a short glimpse into their mischievously whimsical world. Always spooky and surprising, YTV’s Fangtastic speaks to kids, young and old, who love the fun of the season.

Creative Direction: Dolores Keating-Mallen

Design Creative Direction: Vince Robles

Art Direction: Kevin Burgess

Concepts: Vince Robles, Mike Frolick, Kevin Burgess

Design: Ivo Matic & Francisco Jinhyung Park

Studio: Leftchannel

Corus B2B (business to business) is a digital and print campaign developed for Corus’ first foray into advertising to media industry creatives. Tactically targeted at specific agencies, this campaign communicates that with strong network brands, premium content, and the most innovative advertising technology, Corus unlocks the power of its audiences to grow business. All it takes is one spark.

Creative Direction: Brent Peterson

Design Creative Direction: Vince Robles

Art Direction & Design: Kevin Burgess

On April 1st Adult Swim Canada launched the world’s first-ever 24-hour Adult Swim channel. It’s the biggest thing since sliced breadsticks. We needed an on-air campaign to let viewers know that TV was about to get weird. We used a series of Canadian stereotypes and pushed them into the realm of the absurd. Sorry, not sorry.

Group CD: Brent Peterson

Design Creative Director: Vince Robles

Art Direction: Kevin Burgess

Producer: Ryan Da Silva

Editor: Laurence Robinson

Copy Writer: Briin Bernstein

DP: Kevin Wong

Post Audio: Jonathan Billings

CD: Michael Frolick

Supe of the Day is a stunt event that aired on Teletoon during the summer when kids are home. The event was crafted to leverage the abundant superhero themed programming and present it in a way that promoted audience engagement with content that was not new. Kids were challenged to participate in episode centric trivia questions to gain clues and figure out who the daily "super of the day" could be to win prizes.

Creative Direction: Vince Robles

Art Director: Kevin Burgess

Animation: Francisco Jinhyung Park

Producer: Jeff Haligan

YTV Merry Everything is a stunt event package that celebrates the best kids’ holiday movies and specials all month long in December. The Givit characters mischievously help embody the fun-loving, magical spirit of the season by promoting warmth and togetherness. Holidays are geared for kids and a time when parents can feel like a kid again.

VP Creative - Dolores Keating-Mallen

Design Creative Director - Vince Robles

Creative Director - Michael Frolick

Art Director - Kevin Burgess

Designer - Francisco Jinhyung Park

Audio - Peter Yake

Studio – Blirp

So.da is Corus’ social digital agency created to conquer Internet land with a savvy gang of hashtag whisperers & emoji scientists. They will make your brand pop! Speaking of pop... why so.da? Well, it’s a pretty sweet acronym, but also refreshing. Refreshing how? Because they’re small & they’re big. Small enough to give the attention of a boutique agency. But big, with the deep resources of Corus’ producers, studios, powerhouse brands, strategists, creative minds, data analysts, & TV stars to drive explosive engagement for your brand.

Design Creative Direction: Vince Robles

Art Director: Kevin Burgess

Lead Design: Ivo Matić

Visual Identity & Branding for Curious Cast. Curious Cast is a central brand for all Corus podcasts including News, Radio, Entertainment, and TV properties.

Creative Direction: Vince Robles

Art Director: Kevin Burgess

Lead Design: Ivo Matić

A network promo created to introduce and ignite excitement for the new streaming service Nick+ launch in Canada.

Creative Direction: Mike Frolick

Art Director: Kevin Burgess

Lead Animator: Francisco Park