Toronto Blue Jays Campaign Branding 2023

Heading into 2023, the Toronto Blue Jays didn't just move into a revitalized Rogers Centre—they evolved. To match the stadium's transformation, we sharpened the brand’s visual identity by leaning into the dynamic chevron element to drive motion and energy. The result is a high-performance branding package that scales seamlessly across print, digital, and broadcast. By putting the players, the fans, and the stadium at the center of the story, we’ve equipped the Blue Jays to truly conquer the Next Level.

Design Creative Director: Bart Sciana

Art Direction, Design, & Brand Guidelines: Kevin Burgess

Project proudly done while freelancing at Rogers Communications